Why Smart People Believe Obviously Wrong Things

Intelligence doesn’t protect you from believing wrong things. It makes you better at believing them. Smart people are excellent at finding reasons for what they already want to believe. They can construct elaborate arguments. They can spot flaws in opposing views. They can make almost anything sound reasonable. This is motivated reasoning. Your brain decides what it wants to be true, then your intelligence gets to work building a case....

May 10, 2026 · 2 min · The Pleasure Principle

The Embarrassment That Won't Die

You’re lying in bed and suddenly remember something stupid you said in seventh grade. Your stomach drops. You actually wince. Meanwhile, the person you said it to probably hasn’t thought about that moment in fifteen years. This happens because embarrassment isn’t really about other people. It’s about the gap between who you want to be and who you were in that moment. When you cringe at an old memory, you’re not reliving what others thought of you....

May 9, 2026 · 2 min · The Pleasure Principle

The Guilt of Getting Smarter

I used to think people who changed their political views were weak. Wishy-washy. If you believed something yesterday, you should believe it today. Then I changed my mind about something important. And felt terrible about it. The guilt made no sense. I had better reasons for my new position than my old one. I’d learned something. Updated my beliefs based on evidence. Isn’t that what rational people do? But it didn’t feel rational....

May 8, 2026 · 2 min · The Pleasure Principle

The Guilt of Being Happy

You’re having a perfect morning. Coffee tastes right. Sun hits your face just so. Then you remember your friend going through a divorce, or you see a headline about some distant tragedy. The happiness curdles. Why does this happen? Why does someone else’s pain make our pleasure feel wrong? I think it’s because we confuse two different things: caring about suffering and thinking our happiness somehow causes it. The first makes sense....

May 7, 2026 · 2 min · The Pleasure Principle

Why Tragedy Feels Beautiful

We cry at sad movies. We call tragic novels beautiful. But real suffering — watching someone actually break down, seeing genuine despair — makes us look away. What’s the difference? Distance, partly. Art gives us suffering we can’t fix, so we don’t feel guilty for watching. Real pain demands action we might not want to take. But there’s something deeper. Tragic art shows suffering with meaning built in. The character’s pain serves the story....

May 6, 2026 · 2 min · The Pleasure Principle

You Can't Choose Your Beliefs

Try to believe the sky is green right now. Not pretend. Not imagine. Actually believe it. You can’t. Even if someone offered you a million dollars, you couldn’t genuinely believe the sky is green. Your mind won’t let you. This shows something strange about belief. We talk about “choosing” our beliefs, but that’s backwards. Beliefs choose us. When I look outside and see blue sky, belief happens automatically. The evidence hits my brain and belief follows....

May 5, 2026 · 2 min · The Pleasure Principle

Why We Argue About Nothing

We spend hours arguing about which Marvel movie is best. Whether pineapple belongs on pizza. The correct way to load a dishwasher. Meanwhile, we avoid talking about death. Whether our relationships are actually working. If we’re wasting our lives. This isn’t an accident. Trivial arguments feel important because they’re safe. You can get worked up about the dishwasher without risking anything real. Your identity isn’t on the line. Your deepest fears aren’t exposed....

May 4, 2026 · 2 min · The Pleasure Principle

The Sweet Poison of Revenge

Someone cuts you off in traffic. You speed up, get in front of them, and brake just hard enough to make them sweat. It feels amazing for about ten seconds. Then you realize you’re now the asshole. You’re angrier than before. And you’ve turned a minor annoyance into actual danger. Revenge works like sugar. The hit is immediate and intense. Your brain lights up the same reward circuits that fire when you eat chocolate or win money....

May 3, 2026 · 2 min · The Pleasure Principle

Is Hedonism Selfish? Why Pursuing Pleasure Isn't What You Think

Most people hear “hedonism” and think: selfish person grabbing whatever feels good. That’s not what the word means. Epicurus invented hedonism. He thought the goal of life was pleasure, yes. But he spent most of his time explaining which pleasures to avoid. Short-term pleasures that hurt you later? Skip them. Pleasures that require stepping on other people? Also skip them. Pleasures that make you anxious or dependent? Definitely skip them....

May 2, 2026 · 2 min · The Pleasure Principle

Bad Arguments for Good Conclusions

I know someone who doesn’t believe in climate change because Al Gore flies on private jets. That’s a terrible argument. Gore’s carbon footprint has nothing to do with whether carbon dioxide traps heat in the atmosphere. The science stands regardless of who delivers the message. But here’s what bothers me: bad arguments don’t just fail to convince people. They make good conclusions look suspicious. When you hear a weak argument for something true, it plants doubt about the truth itself....

May 1, 2026 · 2 min · The Pleasure Principle