Your Choices Might Not Be Yours

You decide to reach for your coffee cup. Simple choice, right? But here’s what’s strange. Scientists can predict that choice before you’re aware of making it. They hook electrodes to your brain and watch the electrical activity. A few hundred milliseconds before you “decide” to reach, your brain shows a spike of activity. The decision happens first. Your awareness of deciding comes second. This isn’t just true for coffee cups. It works for bigger choices too....

March 25, 2026 · 2 min · The Pleasure Principle